Print's Evolving Role in the Modern Enterprise
Mimeo, a leader in online managed content distribution and printing, is one of the largest customers of Kodak's Print Systems Division. Each year, Mimeo publishes an industry report which takes stock of the print industry.
Mimeo, a leader in online managed content distribution and printing, is one of the largest customers of Kodak's Print Systems Division. Servicing over 5,000 corporate customers, Mimeo's cloud based platform gives customers a simple way to create, manage, and distribute content for modern businesses.
Mimeo needed a bold, stand-out look for their annual print report Print's Evolving Role in the Modern Enterprise, a publication focused on the value of combining print and digital media for professional settings. The design and illustrations needed to enhance the written portions while highlighting the capabilities of the Kodak NexPress printer, and serving as an inspiration for Mimeo's clients.
Type lead much of the design in this report. For headings and quotes, Eveleth Clean Regular provided a bold but friendly feeling. Bell MT Regular was used for body copy and pagination.
Finding a color palette that would work across both print and digital media required careful thought. Eventually, we settled on colors which would read well on screen and which could be printed without streaking when used in large color blocks.
The report needed to be sized so that clients and readers could personally print it without resizing. This kept the pages to a US Letter size. Each section of copy had a short amount of type, so a two column grid was used to efficiently showcase both text and illustration.
After copy was completed, each section of text was separated into spreads to determine the total length of the report.
As copy was flowed into each spread, illustrations were sketched into the dummy proof. This allowed Mimeo to respond with changes rapidly, and let illustrations develop early before moving to final.
Illustrations were left loose, with expressive lines and simple textures to create dynamic and engaging visuals that could stand alone on each spread.
Print's Evolving Role in the Modern Enterprise is a 42-page publication with unique illustrations on each of the 18 interior spreads, a cover illustration, and interior page layout design.
The report will be printed and used by Mimeo's sales team, sent to some of Mimeo's clients, and will be used as a print sample by the Kodak PSD team.
A series of animated gifs were created from the report illustrations with modified copy. These were used by Kodak as shareable social media posts to promote the report and shine a light on the state of print media.
The final report was highlighted on Kodak's homepage and used in the PSD monthly newsletter, delivering the 2nd highest click through rate of all content pieces to date.
Social Media Engagement
Animated gifs posted on @kodakprint received higher-than-normal likes and retweets.
The printed report will be used by the Mimeo team this coming spring to inspire clients and display Mimeo's print capabilities.
Designed by Kodak
Kelly Mandarano | Project Manager
Director, World Wide Marketing and Communications PSD
James Bulmahn | Art Direction
Art Director, Chief Marketing Office
Shaemus Spencer | Design & Illustration
Designer, Chief Marketing Office
Written & Produced by Mimeo
Robert Byrne | Editor, Writer
Content Marketing Manager
Doug Bohaboy | Editor
Lauren Davis | Writer
Deborah Lalehzar | Writer